Last month, amidst all the hype of baseball, the NFL Draft, the NBA Playoffs, the NHL regular season finale, even the start of outdoor pro lacrosse, came another property launching in a crowded marketplace. It has cool colors, lots of action, has been played by millions, can be co-ed, and is fast paced and easy to understand. It even received an NCAA sanction to be played on the collegiate level officially last year. Any guess?
Professional Ultimate Frisbee. An eight team league launched in April with outposts from New York (The Rumble, although they are playing in Union City, New Jersey in Roosevelt Stadium, ) to Vancouver. They have mascots, telegenic athletes probably with good backstories, female General Managers, some TV coverage and a game that is full of fun and acrobatics. What they don’t have are sponsors, and real mainstream crossover appeal. They have salaries and ticket prices, even season tickets for real fans following the teams. Can it work? Really tough.